Nigeria as the world capital of skin bleaching
Say it loud – I’m black and I’m proud” – R&B legend, James Brown in his 1968 album. Can you believe that the World Health Organisation has adjudged Nigeria as the country with the highest number of women who use skin-lightening products in the world? In a recent skin bleaching snap survey conducted by NOI Polls from February 3 – 5, and published on March 18, 2014 in Abuja, the polling agency said the assessment result confirms the submission of WHO on the endemic nature of skin bleaching among Nigerian women. Recall that a report in The Vanguard newspaper of June 3, 2013 had said the WHO had indicated that 77 per cent of women in Nigeria use skin-bleaching products being the highest in the world. The figure compares with 59 per cent in Togo, and 27 per cent in Senegal. Asians are facing a similar trend as 4 out of 10 women in Hong Kong, Malaysia, Philippines, South Korea and Taiwan use a skin-whitening cream. The NOI Polls report reads, “Latest snap poll re...