Nduka Obaigbena At 60: A Note of Appreciation To ‘The Duke’
A happy diamond birthday
anniversary to ‘The Duke of Journalism’, publisher, founder and chairman of the
former ThisWeek magazine, ThisDay newspapers, Arise magazine, Arise Fashion
Week, Arise News TV, and a two-time president of Newspapers Proprietors
Association of Nigeria (NPAN), Prince Nduka Obaigbena. Although my interaction
with his ThisDay started on November 18, 2003 when my article was first
published in the newspaper, I did not have the opportunity of meeting the media
octopus until I joined the services of Arise News TV as an in-house analyst in
December 2017.
I remember that fateful day
in October 2017 when I got a call from the managing editor of the Abuja office
of Arise News TV, Mr. Bayo Awosemo, informing me that “The chairman seems to
like your analysis and has asked me to negotiate with you to join our team of
news analysts in Abuja”. I promptly took up the offer as I had never been so
treated by any of the over thirty print and electronic media that have been
featuring me since 1990, when I started my media advocacy voyage. I eventually
joined a three-man team of news analysts, comprising Mr. Tony Amadi, Mr.
Emmanuel Bello and Mr. Sebastian Agbinda. We were recently joined by Dr. Sam
Amadi.
During my first time on the
Arise News TV set in August 2017, I marveled at the cutting edge technology
being deployed in news production, transmission and casting. Even the choice of
Transcorp Hilton as the office for the TV station is very strategic. Although
having an office space in a five star hotel may be very expensive, however it
makes it easier to draw in the ‘movers and shakers’ of Nigerian society to come
over to the studio for interviews. Chairman Obaigbena also has a pool of
‘international subject matter experts’ across the globe who analyse news for
the station. These are media consultants who get paid for their services. Being
a ‘studio rat’ of a sort, who gets regularly invited across many electronic
media, this is a pace-setting effort that is peculiar to the Arise News TV. I
stand to be corrected on this.
I have also observed that
‘The Duke’ loves giving the youth opportunity to excel. Many of our reporters,
producers and newscasters are in their 20s and 30s. He is also an equal
opportunity employer with a gender-balanced team. One other thing I like about
the prince from Delta State is his high standards. For instance, Arise News TV
is only on DSTV and GOTV in Nigeria, as well as on top range channels in Europe
and America. With offices in the United Kingdom, Lagos and Abuja, the man has
plans to open more offices in his global expansionist agenda.
Sixty hearty cheers to this
workaholic, visionary and media mogul. Sir, may you live the rest of your life
in good health and joy. Many thanks for the opportunity to serve in your media
conglomerate.
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